B2B Marketing Consultant for

Technology Brands

Helping You to Look Good and Sell More

Angela Cattin Interalia Marketing

About Me

Angela Cattin Interalia Marketing

Hi, I'm Angela and I work with B2B technology brands that want to look good and sell more.

Whether you're a start-up, SME or channel partner, I work strategically, and pragmatically, to help you achieve short and long-term business goals on a flexible and affordable basis.

Who Am I Here For?

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B2B Technology Brands

who want to look good and increase sales.

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Business Leaders

looking for a fresh perspective on their marketing strategy.

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Marketing Leaders

who need an additional smart pair of hands in busy times.

Freelance B2B Marketing Services

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Marketing Audit

If you're not sure what return marketing is delivering for you, then you more than likely need an audit. A marketing audit workshop will give you a fresh perspective across brand, content, digital, lead generation and sales enablement, offering practical insights and recommendations.

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Marketing Strategy

Based on the recommendations from my marketing audit, the next step is to develop a tailored marketing plan and strategy, that's connected to the bigger picture, and which is designed to help you look good, reach more people and win more sales.

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Mentoring

If your team isn’t cutting the mustard, then they may need a little mentoring to help them shine, gain confidence and make sense of the latest marketing practices, tools and techniques. A few hours mentoring here and there can make a big difference to you and your team.

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Identifying Your Brand Message

To help you stand out from the crowd, a clear brand message & value proposition will give you the edge when it comes to reaching more people and winning more deals. Whether you focus on a chosen solution or company brand, this exercise will help you stand out from the crowd, giving you an overarching messaging framework.

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Part-Time Marketing Director

Whether you’d like help managing a specific marketing project, supporting an existing team or building a new one, I’m available as your part-time marketing director for as long as you need.

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Lead Generation Campaigns

With years of experience running all kinds of lead generation campaigns I'm here to help with everything from HubSpot set-up and email marketing, to paid social ads and sponsored content campaigns, all of which are aligned to clear KPIs and your wider marketing strategy.

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Content Strategy & Planning

I bring a search-focused mindset to content strategy development and planning, and can work with your inhouse team or agency to create a regular flow of relevant and insightful content.

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Design

Outsourcing design can be expensive, but it needn't be. I provide an affordable design service, covering everything from web concepts, brand guidelines and logos, to PDF documents, infographics and social media cards.

Why Choose Freelance?

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Heavy Weight Expertise

Chances are you don't need a full-time senior marketer, but you do need to step up marketing. With 20+ years of experience, I combine a ...

Chances are you don't need a full-time senior marketer, but you do need to step up marketing. With 20+ years of experience, I combine a strategic mindset with a sleeves-rolled-up approach to give you the heavy-weight expertise you need.

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Flexible & Affordable

Available for a few hours or a few days a week, I offer flexible consulting and hands-on expertise when you need it.

Available for a few hours or a few days a week, I offer flexible consulting and hands-on expertise when you need it. And by avoiding high overhead costs, your budget will go further, making a freelance marketer a realistic and affordable option as you grow.

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Lower Risk, Faster Results

It can take months to source, hire and onboard a new head of marketing – and then it’s no guarantee you’ve found the right person.

It can take months to source, hire and onboard a new head of marketing marketing – and then it’s no guarantee you’ve found the right person. You may not even want or need a full-time person. Part-time, freelance resource, reduces the risk and brings faster results when it comes to productivity and innovation.

Brands I've Worked With

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Angela has built all the key marketing foundations and established a marketing driven-mindset that will be essential for future success - the organisation is far stronger for her contribution. She 'gets things done' in a straightforward unshowy way, pragmatic, determined and very capable."

JEREMY LANGLEY
Portfolio CMO
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Angela has supported us on a part time consultancy basis for the past 18 months and since then marketing has transformed significantly, from a best endeavours approach to the much more professional marketing engine we now have. Angela has really raised the game in terms of our marketing processes and output, giving us a solid foundation for further growth..

ROGER TUNNARD
CEO of Ignite Technology UK
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The work that Angela did in the early days was extremely worthwhile, dragging the ideas and information out of us and turn it into a clear and pragmatic framework. Without that first engagement around the audit and the messaging framework we would not be where we are today.

RICK KIRKHAM
Managing Director, Customer Touch Point
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Angela joined our team in 2020 with the goal of improving the Marketing function. After the first few months of setting up a clear and defined marketing plan, Angela began the work of generating leads. 12 months on and Jigsaw's Marketing function is in full swing, generating 400+ MQL leads in the first 6 months. Alongside this, Angela has played a key part in Jigsaw's rebrand, creating a new clean and modern website, along with a marketing CRM to nurture all leads moving forward.

KEELY STRAW
Head of Sales, Jigsaw Cloud